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Dec 26, 2024
How to kickstart your marketing strategy in 2025
As we welcome 2025, small and medium-sized business owners are presented with an exciting opportunity to reset, recharge, and dive into a...

Dec 9, 2024
Creating a marketing calendar: Your roadmap for success in 2025
Happy New Year! As we enter 2025, it’s the perfect time for small and medium-sized business owners to set the stage for a successful year...

Nov 18, 2024
5 Tips to keep your marketing going strong during the holidaysÂ
The holiday season is full of opportunities, but it can also bring some serious challenges for business owners. Between customers taking...

Oct 16, 2024
The Power of Customer Reviews and Testimonials
Customer reviews and testimonials have a huge impact on consumer behaviour and offer many benefits to businesses. They not only shape...

Oct 1, 2024
Mastering Content Writing: Key takeaways from our recent workshop
Content writing is about so much more than just stringing words together. It's about creating messages that connect with your audience...

Sep 16, 2024
Marketing Analytics: Measuring What Matters
Marketing Analytics: Measuring What Matter In the world of marketing, data is like a compass—it points you in the direction you need to...

Aug 12, 2024
How Spending on Marketing During a Recession Can Boost Success
In challenging economic times, it's understandable that businesses might look for ways to save money. Often, marketing is one of the...

Jul 21, 2024
NZ Marketing Association Digital Day Out – July 2024
Earlier this month, the NZ Marketing Association hosted its annual Digital Day Out conference at the Aotea Centre in downtown Auckland....

Jun 24, 2024
Digital Marketing vs. Performance Marketing: Maximising Your Business Potential
In today's digital world, businesses are always on the lookout for ways to boost their online presence and grow the business. Two popular...

Apr 17, 2024
The Foundation for SME Growth: Brand Strategy
Brand Strategy for Small to Medium Enterprises In the dynamic landscape of business, small and medium-sized enterprises (SMEs)...

Aug 28, 2023
Threads - Implications For Small Business Marketing
Are you a new user of Threads? Or you may have heard of it, but you don’t know for sure what the new social media platform is. Threads is...


Jul 23, 2023
Optimising Google Ads for SMEs
Are you currently running Google Ad campaigns for your business? There is a high chance you can better optimise and enhance your...


Jun 19, 2023
Tips For Generating Useful ChatGPT Responses
Have you given AI tools such as ChatGPT for your business a go? It’s a big topic at the moment and we thought we would share some useful...

Apr 14, 2023
Tips for Marketing in a Disruptive Month
Marketing during a month, such as April, with several holidays, can be a challenge for businesses. The reason is that due to the number...


Mar 23, 2023
Top Marketing Trends for 2023
With 2023 in full swing, it’s key to stay ahead with the marketing trends and prepare for these changes for the year ahead. In this...


Dec 1, 2022
Christmas Communications Checklist
Holidays are a great time to communicate with your clients! During the busiest time of the year, keeping up your brand awareness can be...


Nov 7, 2022
Migrate to Google Analytics 4 now
What’s happening? Google is getting rid of its current Google Analytics tool, Universal Analytics (UA). The replacement for this is...


Sep 20, 2022
SOCIAL MEDIA OPTIMISATION
What is Social Media Optimisation Are you a business that wants to grow your online social media presence and increase brand awareness?...


Aug 8, 2022
5 CREATIVE MARKETING IDEAS FOR SMALL BUSINESSES
Utilising creative marketing ideas for your small business will help your company spread the word about your products or services.


May 6, 2022
Top channels for social media marketing in 2022
The pandemic has affected marketing significantly in the last few years. Unsurprisingly Tik Tok became one of the most downloadable apps...
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