Mid-year check-in: How’s your marketing tracking?

We’re halfway through the year (already!), which makes June the perfect time to hit pause, take stock, and ask a simple but powerful question:  

How’s your marketing actually going? 

Whether you launched into the year with a solid strategy or hit the ground running without much of a plan, now’s the time for a mid-year review. A little reflection can go a long way—especially if you want to make the most of the months ahead. 

Start with the basics: What’s working? 

You don’t need to be a data analyst or have a 12-tab dashboard open to figure this out. Go back to the goals you set earlier this year. Were you aiming to grow your audience? Launch something new? Get more leads? Increase brand recognition? 

Now, ask yourself: 

• Are we on track with those goals? 

• Which marketing channels are pulling their weight? 

• Is our content getting engagement or falling flat? 

• Are we connecting with the right audience, or just making noise? 

Take a look at what you’ve done so far: social posts, ad campaigns, email newsletters, website updates. You likely already have useful data like reach, clicks, conversions, or engagement. Even if it’s just feedback from customers. If you’re not sure what these metrics mean have a quick read here.  

Not seeing the results you expected?

You’re not alone. It’s common for marketing to lose focus mid-year, especially if business has been busy or priorities have shifted. Maybe your audience has changed, or the market has moved. Maybe the content that felt fresh in January now feels a bit stale. 

Whatever the reason, this is your moment to course correct. With six months left in the year, there’s still plenty of time to reset your strategy, refresh your content, or rethink your approach entirely. Sometimes a small shift, like adjusting your tone, changing your platform mix, or introducing a new campaign- can breathe new life into your marketing. 

Haven’t started yet? Let’s change that. 

If you’re reading this and thinking, “We haven’t even really done any marketing this year,” don’t stress. Lots of small and medium businesses start without a formal strategy. But that doesn’t mean you should stay in that zone. 

Marketing doesn’t need to be complex. You don’t need a massive budget or a full team- you just need a clear direction, some structure, and a bit of momentum. 

That’s where we come in. We help businesses like yours: 

• Clarify your marketing goals (based on where your business is right now) 

•  Build a realistic, actionable plan—no fluff, no jargon 

• Make the most of the channels and content you already have 

• Find new ways to reach, engage, and convert your audience 

Marketing is never “set and forget” but it also doesn’t need to feel like a constant scramble. A quick mid-year review and a few smart updates can put you on track to finish the year with purpose and results. Whether you need a full strategy overhaul or just want someone to take a look and give you honest advice, we’re here for it. 

Ready to review your marketing and set up for a strong finish? Let’s chat.