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Top Marketing Trends for 2023

With 2023 in full swing, it’s key to stay ahead with the marketing trends and prepare for these changes for the year ahead. In this article, we'll be sharing the top five marketing trends that you should implement in 2023 to ensure you're ahead of the curve. These trends include the growing popularity of short-form video content, the importance of content upcycling, the power of email segmentation, the impact of AI chat tools, and the benefits of interactive marketing. By incorporating these trends into your marketing strategy, you'll be able to engage your target audience more effectively and drive better results for your business. So let's dive in and explore these five essential marketing trends for 2023!

Video Content

Short-form videos have become increasingly popular in recent years, with platforms like TikTok and Instagram leading the way. As a business, it's important to implement short-form videos into your marketing strategy. Short form videos are a highly engaging form of content that can help you connect with your target audience on a deeper level. Short-form videos can take many forms, such as behind the scenes content, sharing product or service features, storytelling, and more. By using short-form videos, you can showcase your brand's personality, create a stronger emotional connection with your audience, and increase brand awareness. Additionally, since short-form videos are often more casual and authentic than other forms of content, they can help you reach a wider audience and drive higher levels of engagement. So, if you're not already using short-form videos in your marketing strategy, now is the time to start!

Content Repurposing

Content repurposing, or content upcycling, is the strategy of taking existing content and reusing it in new ways. This is a useful strategy to implement within your marketing strategy for your business this year as it allows you to get more mileage out of your existing content, reach new audiences, and save time and resources in the content creation process. By repurposing content, you can take a blog post and turn it into a social media post or an infographic, for example. This helps your business reach new audiences on different platforms, but it also allows you to reinforce your messaging and establish your expertise in your industry. If you're not already repurposing your content, it's a trend you should definitely consider implementing this year to get more out of your existing content and improve your overall marketing strategy.

Email Segmentation

Are you currently using email segmentation within your marketing strategy? The process involves breaking up your email list into smaller groups according to predetermined criteria, such as location, past purchases, or interests. By segmenting your email list, you can send more personalised and targeted content to each group, which can help increase your email open and click-through rates. This is because your subscribers are more likely to engage with content that is tailored to their specific interests and needs. Email segmentation can also be used to send targeted offers or promotions to particular subscriber groups, further increasing the chances of conversion. By implementing email segmentation, you can improve your email marketing strategy, build stronger relationships with your subscribers, and ultimately drive more revenue for your business. A great trend to consider implementing into your business’s 2023 marketing strategy!

Interactive Marketing

Interactive marketing is a useful tool for small businesses in 2023. It involves engaging your customer or clients with interactive content such as quizzes, polls, and fun surveys. The benefits of implementing interactive marketing include building brand loyalty, and trust, standing out from competitors within the market space, and gaining valuable insights into audience preferences and behaviours. Interactive marketing can also be cost-effective and accessible for small businesses with limited marketing budgets. By implementing interactive marketing strategies, your business can effectively build stronger relationships with your customers and clients.

AI Tools

Have you used Artificial Intelligence (AI) tools? It has rapidly become a popular component in some aspects of business operations, and can be a useful tool for marketing. AI tools can help your business gain valuable insights into your target audience, automate certain marketing tasks, and ultimately improve the effectiveness of your marketing efforts. AI can help your business to automate routine tasks such as customer support, content creation, and social media copy, freeing up valuable time and resources for other tasks. Overall, the use of AI tools within your marketing strategy can help your business stay competitive in today's fast-paced and data-driven world and ultimately lead to increased customer engagement, loyalty, and revenue. We have even used ChatGpt to help with ideas for this blog article!

If you need a hand with implementing these key marketing trends for 2023 into your marketing plan and strategy, contact the Gecko Marketing team here and we can provide support and guidance for your business.


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