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5 CREATIVE MARKETING IDEAS FOR SMALL BUSINESSES



Utilising creative marketing ideas for your small business will help your company spread the word about your products or services. To get you started, this blog shares five free creative marketing ideas you can implement into your marketing strategy.


1. Collect Customer Feedback

2. Produce Informative Video Content

3. Create a Referral Programme

4. Enter Local Awards

5. Hop on Trending Topics


1. Collect Customer Feedback

Are you collecting customer feedback from your clients? A key marketing tool is to collect customer or client reviews and testimonials. Whether through google reviews, social media, or collecting testimonials to share on your website, sharing the reviews allows potential future customers to read the positive experiences past customers have had with your business. It is said that 92% of B2B buyers are more likely to purchase or enquire after reading a trusted review.


2. Produce Informative Video Content

Are you producing video content as a marketing strategy? Creating short-form videos to share on your social media channels or website can help you increase engagement and traffic to your business. Videos generate 1200% more shares than images and text, with the average user spending 80% more time on a website with video content.


Here are some simple video content ideas you could start creating for your business:


· Informative videos about your product or service.

· Testimonials from happy clients.

· Behind-the-scenes running of your business.


3. Create a Referral Programme

Your loyal customers are your best marketing tool. You can leverage that loyalty component for your business by encouraging word-of-mouth marketing. It is said that 23% of people talk about their favourite products and services with family and friends daily. Incentives you can implement can be:


· Email sign-up discount codes

· Point systems to redeem on future orders

· Priority access to new products and services


4. Enter Local Awards

You can increase your audience reach and awareness by entering your business into the running for local awards. This is an effective marketing strategy to gain exposure for your small business and grow connections within your local area.


5. Hop on Trending Topics

Are you following topical trends? Staying on top of social media trends has proven effective for brands. By staying on top of social media developments and trends, your business will stay relevant, create a connection with your audience and help your business grow. You can uncover topical trends by:


· Celebrating annual events

· Reading discussions happening on forums

· Utilising Google trends

· Following trending hashtags


Do you need help getting a marketing plan together? Our team is here to help! Contact tim@geckomarketing.nz to find out more.

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